Brazilian Conserve Water Ad Campaign

A little creativity goes a long way... though I doubt we'll see this anytime soon in North America.

Watch this ad for Brazil's Save Water campaign once...


then watch it again with the translation below:
To sum it up: If you pee, you're invited.
(when you flush you waste up to 12 liters of drinkable water / 4380 liters in one year)
Pee in the bath! Help the Atlantic Forest.
Pee in the shower! We want everyone to do it!
Men! Women! Children! Brazilians! Or not! Nobles! Commoners! Musicians! Sports stars! People half-human, half-monster. Twilight creatures! Brazilian legends! Greek legends! Good people! Not so good people! Art geniuses! Science geniuses! Circus performers! Lovers! People from other planets! Movie stars!

In case you're wondering, urine is 75% water and sterile, so go ahead, and call it
conservation by urination.

World Water Day is March 22

To mark the upcoming World Water Day, the ESO (that's the Environmental Student Organization, not the European Southern Observatory, who, by the way, have a fine repository of images from around the universe) is showing the documentary film One Water. The screening will be in CAS B12.

Given the lack of standards in the bottled water industry, and the environmental harm caused by both its excavation and the pollution from the water bottles, it doesn't take an Einstein to know we should be drinking tap water.

See the trailer for the film below.

One Water Trailer from KnightCenter on Vimeo.